Are you struggling to create high-quality content on a consistent basis for your business? Hiring a freelance writer may be the solution. A qualified freelance writer can help you with a variety of content related needs. Typically, freelance writers fall into two categories: content writers and copywriters.

So, what’s the difference between a copywriter and a content writer?

Both a copywriter and content writer specialize in writing copy. What sets them apart is the goal for the copy they create.

Copywriter

A copywriter creates content intended to spur the reader into action. Most people encounter the work of a copywriter on a daily basis. From commercials and billboards to emails and landing pages, copywriting exists in both the digital and analog world.

Content Writer

A content writer creates content meant to be read for enjoyment or education. In most cases, the intention is to inspire engagement while building an audience of loyal subscribers, followers, or customers. Content can include print articles, blog posts, eBooks, etc.

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5 Tips for Hiring a Freelance Writer

Hiring a freelance writer can sometimes be easier said than done. Knowing where to look for a freelance writer, how to identify a qualified writer, and determining if they’re the right fit can be overwhelming. After all, you don’t want to end up paying for content you can’t use! The following five tips will help you find the right freelance writer for your business.

1. Determine the Required Experience

If you’re not willing to work with less experienced copywriters, it’s best to avoid platforms like Upwork and Fiverr. These platforms are saturated with new and inexperienced writers.

2. Decide What Type of Copywriter You Need

When it comes to hiring a freelance writer, you’ll need to know whether you’re looking for a copywriter or content writer. You can do this by analyzing your goals. Are you looking to create engagement or convince your audience to do something? If the answer is the latter, you need a copywriter. In that case, you’ll need to break it down further and determine what type of copywriter is right for the project.

3. Review Their Previous Work

Always review the freelance writer’s portfolio for samples of their work. A freelance writer’s portfolio can tell you a number of things. From the quality of work to writing style, past work will tell you if they’re a good fit for your business.

4. Look for an Expert in Your Industry

Hire a freelance writer with experience in your industry. Would you rather hire an expert or an amateur? Everyone has to start somewhere but hiring a freelance writer with an understanding of the industry can save you a headache down the road. An expert will know how the industry works, what’s expected, and have an understanding of the proper terminology.

5. Ask for Testimonials

Don’t be afraid to ask for references. While a copywriter isn’t your employee, you’re trusting them to provide top-notch service. Most copywriters will have testimonials listed on their website but you can go a step further and ask for a reference or two.

There you have it! These five tips will help you narrow down the field as you look for a freelance writer.